What is digital marketing ?
It's no secret that digital marketing is essential to any company that wants to be found online and market itself.
Digital marketing allows you to create synergies between all the channels used, from e-mailing to social networks via the web or mobile. The digital tools improve e-commerce by building a strategic profile for each visitor, integrating your sales process with other platforms like Facebook or Instagram, etc...
Why using digital marketing ?
Digital makes it possible to measure the effectiveness of an action and thus optimize its performance. Companies that have set up a digital marketing strategy are better positioned against their competitors because they can adapt more quickly than others to changes in consumer behavior due to new technologies (smartphones, tablets) and trends (social networks).
Personalization of your strategy will allow you to reach a target audience more effectively than traditional media such as radio advertising or television commercials: according to different surveys conducted in 2018 by Adobe on behalf of Facebook and Google Analytics/BuzzSumo, 59%* of consumers consult their smartphone before making purchases while 51%* also use social networks while browsing on the web...
*Source: Adobe Connected Commerce Benchmark Report 2018 & BuzzSumo - How Brands Can Use Social Media Influencers Right Now
The digital marketing is crucial for companies that want to be found online and market themselves.
The digital marketing is crucial for companies that want to be found online and market themselves. The Internet has made it very easy for people to find information or products they need. Therefore, if you want your audience to find you, it’s important that they can easily access your website or any other type of content related with your company.
Digital marketing allows you to create synergies between all the channels used, from e-mailing to social networks via the web or mobile.
Digital marketing is a mix of different channels. In this way, you can create synergies between all the methods used: emailing, social networks (Facebook, Twitter), the web or mobile. This allows you to reach more people and make your message more effective by measuring its effectiveness through specific metrics.
The use of digital marketing allows you to reach a target audience that is already interested in your product or service by communicating with them directly on their favourite platforms: email newsletters; apps offering special discounts; blogs providing information about new projects...
Digital marketing is a key element for companies
Digital marketing is a key element for companies that want to be found online and market themselves.
Digital marketing allows you to create synergies between all the channels used, from e-mailing to social networks via the web or mobile.
It is an effective tool for both large brands and SMEs because it allows them to increase their visibility, generate leads and sales in an easier way.
Digital makes it possible to measure the effectiveness of an action and thus optimize its performance.
Digital marketing is about making data-driven decisions.
You can use data to measure the effectiveness of your digital marketing activities and optimize their performance, so that you can improve them in the future.
In B2B, digital marketing can improve visibility, promote the services offered by professionals and demonstrate the advantages of the products offered by the company.
Digital marketing can be used for B2B to improve visibility, promote the services offered by professionals and demonstrate the advantages of the products offered by the company.
Companies that know how to use digital marketing are able to differentiate themselves from their competitors in a way that makes sure they stand out.
What are the different levers of digital marketing?
There are many levers and tools to diversify the contact points with your audience. Email Marketing, Social Networks, SEO, SEA, etc.
Discover them in more detail in this article:
To conclude, whatever your type of business, digital marketing is now a key point in the development of your marketing strategy.