Today, video is the dominant medium for content creation. This puts promotional and branded storytelling videos at the top of the list of most consumed content, ahead of most traditional eBooks, blogs and infographics.
Nearly 4 billion videos are viewed on YouTube every day. Given these numbers, you can't ignore the importance of this format in your content strategy!
Before we get started, here are a few statistics : video represents more than 82% of the world's web traffic, and YouTube now has more than 2 billion regular users (source: Cisco and YouTube).
You need to be aware that video has become an integral part of your marketing plan.
It is important to be aware of the importance of video marketing. Because if a company hasn't published a video yet, they risk losing market share. However, it is easy to catch. For most videos, the simpler and more raw the content, the more authentic it will appear to the viewer.
Effectively engaging the audience via video content is a key issue for businesses, but using the right strategy is still essential to maximizing ROI. Still not convinced? Here are some important reasons to create quality content that engages your audience.
Video content is more engaging
Videos also engage your audience by allowing them to relate. In addition, video demonstrates non-verbal communication (gestures, intonation, etc.).
Regardless of the purpose of the video (to introduce a product, create a customer testimonial, or help users properly use a branded product), it's always more fun for users to learn through video.
Video content has a higher interaction rate on social networks, with 64-year-old consumers making purchases after watching branded videos on social networks (source:
Tubular Insight).
Video content is 1200 times more shared on social networks (source: Forbes).
Impact on SEO
Algorithms prefer more engaging video content. Users spend more time on websites with videos. The more time you spend surfing, the more relevant you become to search engines. Users spend 2.6 times more time on websites with video.
Landing pages with videos have much higher conversion rates.
Wide variety of video types
Different types of videos are available for different purposes.
Product/company presentation
Videos make it easy to present your products.
Simply put them in the user's everyday life and film them from all angles. This allows users to better analyze and process the products and positively influence their purchasing decisions.
Educate prospects with video. If you work in the technology field, you can use videos to promote your work. Using short, entertaining clips in which diagrams come to life, it is possible to make understood concepts less understandable to the general public.
Interviews / Customer testimonials / Employee portraits
Tutorial on how to use the product
One of the strengths of video is that it conveys useful information in a very colorful way. Therefore, it can be used as a training for customers to know how to fully use your product or service.
Help your customers get the most out of their purchases and increase their satisfaction by providing user-friendly tutorials.
Short and engaging video content for social media
Instructional video for 2D or 3D motion design
360° video - VR
Live streaming on social networks
Conclusion
Videos are an essential tool for companies that want to stand out, continue to increase their sales & interact with their customers/prospects. Easy to set up, with many possible formats, videos are suitable for all companies!
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