What is content creation?
Content creation is about strategizing on topics that will attract your target audience and then planning, creating, and publishing your content on different platforms - blogs, social networks, newsletters, webinars, etc.
Content creation is a very effective method to attract your prospect to one of your sales channels, and increase your visibility and sales, and this with a low budget.
What are the main benefits of using content marketing?
- Increase interactions with your customers/prospects.
- Develop your brand image and build customer loyalty.
- Generate more leads.
- Improve the referencing of your website & increase sales.
Some figures that show the importance of using content marketing:
60% of Internet users are more likely to buy a product after reading content about it.
70% of consumers learn about a company through articles rather than ads.
60% of Internet users like to read brand-specific content.
If you want to implement a content marketing strategy, you can read our article that lists the key steps to creating a content marketing strategy. (LINK)
Different types of content marketing
You can implement and use many types of content to increase your presence and acquire new prospects/customers.
Depending on your target audience, some content should be prioritized more than others. For example, infographics and e-books are viral with B2B customers.
Blog Article
The blog is a website, or a part of your website that allows you to share news, information, and tips with your readers, prospects, and customers.
You can choose the format, and the type of article: informative, "top 10", tips, testimonials, etc.
They represent the most significant part of "content marketing" and can generate traffic on your site, improve your SEO and even convert!
Image & Infographies
It is said that a picture is worth a thousand words! For consumers, an image, no matter if it is shared on the website, social networks, or other media, will capture their attention and keep them engaged.
Infographics are very successful on the internet, they allow us to transmit information in a visual, clear, and synthetic way. More and more online solutions and software exist to easily and efficiently create impactful infographics.
Videos
Video has developed a lot and is now the preferred format of Internet users. You will find different types of videos: product presentations, tutorials, advertising, and company presentation. The so-called "3D" and augmented reality videos are also gaining in popularity.
Podcasts
This content-sharing format is still quite young but is gaining more and more popularity, especially among the younger generations. A podcast is an audio file in mp3 format that can be played directly on a website or via one of the various dedicated platforms.
E-books & White books
Guides, e-books & white papers are very popular types of content for B2B users. This helps attract prospects who are interested in the content.
Webinars
The last type of content, the webinar, is also very popular with B2B customers and prospects. This interactive solution allows you to interact with your contacts, position yourself as an expert on a specific subject, and generate leads.
Conclusion
It is therefore essential to set up a content strategy by focusing on medium to long-term objectives while varying the types of content!
If you want to implement a content strategy, we put our expertise at your service to create an effective strategy and work on your content.
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