You want to increase your visibility, your notoriety, and your sales but you don't have enough time to set up everything?
Then marketing automation can help you save time, a lot of time, and this with a small budget!
We have selected the best marketing automation software to meet your needs.
In order to choose the right solution it is important to define your needs:
Management of your contacts
Connection with your CRM
Qualification of customer leads
Automatic emailing - with or without workflow
Tracking of sent emails
Creation & editing of landing pages
Creation of forms
Analysis tools for marketing automation campaigns
There are many providers on the market and it is interesting to look at the features of each one to find the most suitable solution.
Hubspot - THE market reference
Hubspot is a historical player in the marketing automation market and has made a name for itself thanks to its "Marketing Academy".
You can integrate it directly on your website for free which will allow you to explore different features such as the visitor tracker or the sales pipeline.
Hubspot is quite easy to use and intuitive, however, if you want to save time it may be interesting to be accompanied by a marketing agency.
There are different packages & subscriptions to meet your needs.
MailChimp - THE reference in email marketing automation
MailChimp has become known worldwide as the tool for the newsletter and email, but it is a solution that also offers marketing automation tools, landing page creation, forms, and even websites!
It will allow you to manage the different steps of your online marketing via a single software.
The other good thing about MailChimp is that it offers a free offer for the first 500 contacts, allowing you to get started at no cost!
With Mailchimp in the free version, you can :
send up to 2500 emails per month, and 500 per day;
manage a single audience (or contact list) of up to 500 contacts;
create questionnaires;
create landing pages connected to your domain name;
create ads for Facebook or Instagram;
create postcards;
create forms (newsletter subscription, contact, document download...);
create a website;
schedule appointments.
Plezi - The French player
The rising French platform in marketing automation, is easy to use, with an effective customer onboarding of content marketing. Its analysis tools will allow you to quickly see which campaigns are the most efficient.
It also offers workflows for efficient management of your customer acquisition funnel.
Adobe Campaign - The adobe suite software
No need for an introduction, to the Adobe suite and its set of software for businesses. Adobe is a marketing automation solution that coupled with analytics will allow you to create accurate and efficient acquisition campaigns.
One of its strong points is its powerful segmentation to manage a large number of contacts. Finally, its analysis tools will allow you to easily visualize the results of your campaigns for optimal optimization.
ActiveCampaign - The runner up
ActiveCampaign is a reference in marketing automation on the global market.
The tool is quite easy to use with features allowing you to manage email campaigns, the link with the CRM, and the creation of landing pages.
Unlike its main competitors, it does not offer a free solution, but it is possible to test ActiveCampaign for free for 14 days.
They offer a wide variety of subscriptions that can vary: the number of contacts, the type of functionality you need, and the number of users.
Conclusion
To conclude, there are many solutions on the market, offering various functionalities and subscriptions. It is therefore important to define your needs and budget in order to choose the right solution and not hesitate to get advice from a specialized agency.
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