What is e-mail marketing?
E-mail marketing is a term used to designate the sending of an electronic mail to a predefined list of contacts gathered in a database.
There can be several objectives of an e-mail marketing campaign: to promote a service or a product, to offer discounts or special offers or to improve customer loyalty.
Nowadays, there are many software that allow you to send emailing campaigns while ensuring a follow-up via analysis tools. Find here our article on the best e-mail marketing solutions (LINK ARTICLE)
What are the different types of e-mail sent to prospects?
The welcome e-mail: the first point of contact between Internet users and your company;
The cart abandonment e-mail: to remind users who have not yet ordered their product to validate their cart. 45% of cart abandonment emails are opened, well above the average for a classic email;
The confirmation e-mail: This type of e-mail is used to inform your customers of the confirmation of their order. Of the follow-up and the delivery if necessary;
The re-engagement e-mail: This type of e-mail allows you to re-engage in a conversation with your customers;
The newsletter: This type of e-mail will allow you to exchange with your customers or prospects on a regular basis via information sharing;
Special offers: This type of e-mail will allow you to communicate on special offers or promotions on your products and services to generate more sales.
Why e-mail marketing is a strategy to prioritize?
It is an essential tool for any online business! It can be found via order confirmation emails, promotional offers or newsletters.
E-mail marketing is a pillar of the digital marketing strategy and the most important direct marketing channel with an estimated ROI of 3800%.
Easy to set up, requiring few resources and budget it will allow you to reach your customers & prospects in an efficient and regular way.
Companies use this marketing approach to reach their customers. It is also likely that this figure will continue to increase year after year.
There are many advantages to using email marketing as part of your digital or omni-channel marketing strategy.
Among the main advantages are: a low cost for a high return on investment, an easy to implement solution, a good way to stay connected with your customers in a non-intrusive way, while having a personalized communication!
Find in our article the top 9 advantages of e-mail marketing here! (LINK)
Conclusion
This short article is an introduction to e-mail marketing, which is a broad topic and should be a priority for all businesses!
Discover our series of articles on the subject on our blog.
If you have any questions or would like to implement an emailing strategy, don't hesitate to contact us.
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